UX, Product & Marketing Leader
I connect strategy and hands-on craft across UX, product, and marketing, to turn complex challenges into meaningful user experiences and compelling market stories.
Award-winning work since 1999
Case studies
A selection of projects spanning UX design, brand and product marketing, creative execution, and cross-functional collaboration.
Built the brand, product marketing, and go-to-market foundation for a growing healthcare technology startup. Unified brand identity, strengthened digital experiences, and developed the strategies and resources that supported commercial growth.
Led a UX team through the transformation of a wellness platform, focusing on user-centered design, research, and operational strategy. Improved usability, accessibility, and engagement while establishing processes that supported consistent delivery.
Led UX design and front-end development for a complex insurance sales platform. Established the design system and directed a team of designers through concept development, usability testing, QA, and production implementation.
Led UX testing, design direction, and execution for a health plan mobile experience. Guided the project from user flows and usability testing through an award-winning interface and front-end implementation.
Creative disciplines
From web and product design to interactive media and fine art, I apply the same principles: clarity, craft, and a focus on the people who use the work.
20+ years of designing and developing digital experiences that solve complex business challenges, spanning hands-on front-end development, UX, responsive design, accessibility, and modern digital strategy.
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A diverse collection of interactive experiences, animation, and video blending design, code, motion, and storytelling, demonstrating versatility across multimedia and a deep understanding of interaction and timing.
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Artwork spanning decades of creative exploration, demonstrating a lifelong foundation in composition, color, light, form, and the visual principles that continue to shape my approach to design.
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Design leadership with broader impact
My career has evolved across UX and product design, digital development, creative leadership, brand strategy, and product marketing. That range gives me a broader perspective on how experiences are conceived, built, positioned, and brought to market.
I’ve led multidisciplinary teams and complex digital initiatives while remaining close to the work, designing experiences, building systems, solving technical challenges, shaping brands, and creating the strategies and processes that help teams deliver consistently.
Whether the challenge begins with a user need, a business problem, or a market opportunity, I bring the same approach: understand the problem, connect the right disciplines, and turn strategy into something meaningful and usable.
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