Mobile UX · Visual design · Usability testing · Front-end development
Designing an award-winning mobile member experience
Transforming complex healthcare information into an intuitive, user-validated interface.
Collaborated with experience architects and fellow designers to shape a mobile health plan experience. Developed the visual design selected through comparative usability testing, aligned the final interface with corporate brand standards, and delivered the design assets, CSS, and design system supporting development.
- Mobile UX
- Visual design
- Design systems
- Usability testing
- Brand alignment
- Front-end development
The challenge
Making healthcare simpler and more accessible on mobile
Health plan information can be complex, and members have different needs, levels of digital comfort, and familiarity with insurance. The goal was to create a mobile experience that made it easier for members to find care, access their ID card, view claims, and manage their health plan while maintaining clarity, trust, and compliance with brand standards.
The experience architecture team established the research foundation, user needs, and interaction direction. My contribution focused on translating that foundation into a compelling visual experience, exploring design alternatives, and helping move the selected direction into development.
My role and scope
Key user insights
Research that informed the design
Key member needs identified through research and user feedback included:
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Information accessibility
45% of users wanted better access to account and health plan details, calling for a more informative user interface.
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Service integration
70% emphasized the need for seamless integration of additional health services within the app.
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Clarity in health plan
80% sought clearer presentation of health plan details, highlighting a demand for transparency.
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Incentivization
30% were interested in incentives linked to health plan benefits to boost app engagement.
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Efficient care access
75% considered quick doctor search and appointment booking crucial, signaling a key area for improvement.
Research attribution: These findings were developed through the experience architects’ research and are presented here as the foundation that informed the collaborative design effort.
The design process
A usability-tested design challenge
Three designers developed visual concepts based on the experience architects’ work. Each approach explored how to translate the established user flows and functionality into an intuitive, engaging mobile interface.
The concepts were evaluated through comparative usability testing with real members. My design was selected based on the testing results and became the visual direction for the final application.
Following selection, I worked with the brand team to ensure the interface met corporate standards and refined the visual design for implementation. I then provided the imagery, CSS, and design system assets needed to support the development team.
Supporting project artifacts
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Experience architecture and wireframes
The experience architects established the foundational user flows, interaction patterns, and wireframes that guided the visual design exploration.
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Selected visual design
My design was chosen through comparative usability testing and refined into the final mobile interface.
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Final design and implementation
Delivered visual assets, interface styling, and reusable design guidance to support a consistent implementation.
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Award recognition
The completed Florida Blue Mobile App received the 2017 GuideWell Connect Fall Award for Best Designed Mobile App.
Final design in action
A look at the completed mobile experience, combining clear navigation, recognizable visual patterns, and subtle motion design. I created the vector cityscape featured in the welcome screen and navigation headers, incorporating a parallax effect with clouds and buildings moving in opposite directions to create depth and visual interest. I also produced the animated GIF assets used by development to bring these interactions to life.
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Welcome experience
A branded introduction establishing a recognizable Florida Blue identity and a welcoming first impression.
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Member home
A personalized starting point providing quick access to plan information, payments, ID cards, and frequently used services.
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Find care
A location-based provider search experience helping members identify nearby healthcare professionals and access relevant provider details.
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My plan
A visual presentation of health plan information, including deductible progress, benefits, and claims.
The bigger picture
Turning collaboration into an
award-winning product
This project demonstrates my ability to collaborate with experience architects, establish clear visual design direction, and translate complex healthcare information into a simple, intuitive interface.
Working from an established research and UX foundation, I developed a visual approach that was validated through usability testing and selected for the final application. Through brand alignment, design refinement, and hands-on development support, I helped bring the experience from concept to implementation.
The resulting award recognition was a meaningful milestone, demonstrating the value of research-informed design, collaborative problem-solving, and attention to execution.
