Pager Health brand guidelines, campaign creative, use cases and product marketing materials

Brand strategy · Product marketing · Go-to-market

Pager HealthSM Unifying a healthcare brand across digital experiences and go-to-market programs

Built the brand, product marketing, and go-to-market foundation for a growing healthcare technology startup. Unified brand identity, strengthened digital experiences, and developed the strategies and resources that supported commercial growth.

  • Brand strategy
  • Product marketing
  • Sales enablement
  • Website management
  • Event marketing
  • AI & automation

The challenge

A unified brand and go-to-market strategy

After Pager acquired Onlife Health, the organization needed to bring multiple products, teams, and legacy identities together under a cohesive market presence. At the same time, a formal marketing organization was being built to support an expanding product portfolio.

The challenge extended beyond a new visual identity. Marketing operations, processes, sales enablement, digital experiences, governance, and cross-functional workflows needed to be established while maintaining business continuity and supporting client growth.

See my contributions

Commercial impact (team results)

My work supported a broader marketing engine focused on generating demand and creating commercial opportunities.

539

Marketing-generated MQLs, 2× projected

$10.35M

Marketing-generated open opportunities

My role and timeline

Product Marketing Manager
(originating role)

Brand Marketing Manager
(later role)

Timeframe
Post-acquisition through 2026

Key contributions

Building the foundation, driving growth

From early product marketing through brand leadership, I helped establish the processes, assets, systems, and infrastructure that supported a unified company and its evolving go-to-market strategy.

  • Marketing foundation & operations

    Helped establish the Product Marketing function and built the workflows, repositories, and processes that supported cross-functional collaboration and scalable marketing operations.

  • Events and client engagement

    Executed virtual and in-person events to drive brand awareness and demand generation. Partnered with sales and client success teams to deliver client-facing materials and consistent brand messaging.

  • Product enablement

    Partnered with Product to develop GTM materials and monthly enablement sessions for Sales and Client Success. Feature knowledge scores improved by an average of 1.3 points on a 5-point scale following enablement.

  • Content and communications

    Managed client release communications and quarterly newsletters across Wellness, Care Navigation, and Enterprise 360. Also supported white papers, case studies, social content, and employee communications.

  • Sales enablement

    Created pitch decks, proposal templates, battlecards, case studies, presentation systems, and talk tracks. Established a Sales Enablement knowledge hub to provide consistent messaging and reusable resources across teams.

  • Website management

    Managed the legacy Onlife Health WordPress site and supported advanced development on the Pager Squarespace site. Later served as the primary corporate website administrator and vendor contact for a new Pager Health website.

  • AI and automation

    Developed and deployed Claude AI skills for brand governance, writing, presentation generation, and document creation. Company-wide training increased employee confidence and utilization by 1.4 points on a 5-point scale.

  • Resource development

    Coached and mentored a newly hired event manager, helping him establish templates, processes, and confidence in the role. Within approximately two months, he was working at capacity and beginning to exceed expectations.

  • Brand unification

    Supported the transition to the unified Pager Health brand. Managed brand assets, templates, governance, distribution, and internal enablement across digital and physical touchpoints.

  • Vendor management

    Managed stock imagery, presentation design, QR code generation, website vendors, budgets, and user access. Vendor research reduced annual stock-image costs by approximately 90% while maintaining access to quality imagery.

Selected work examples

  • Pager Health brand guidelines book with color palette, typography and brand-in-application pages

    Brand identity, governance and AI

    Unified brand assets, governance, and templates, then extended them through AI tools that enabled consistent, on-brand content creation across the organization.

  • Pager Health corporate website shown on laptop, phone and tablet

    Corporate website and digital presence

    Managed Pager Health’s evolving digital presence across corporate and client experiences, including content, design, accessibility, SEO, technical maintenance, and the transition from legacy properties.

  • Video sales presentation with a Sales Enablement Playbook and product one-pagers

    Sales enablement and product marketing

    Developed the messaging, positioning, presentations, and sales resources that helped commercial teams communicate product value, support go-to-market programs, and pursue growth opportunities.

  • Pager Health branded event booth with banners, displays and printed materials

    Events and experiential marketing

    Led the development and execution of client and industry experiences, connecting product storytelling with presentations, executive messaging, branded environments, event materials, and onsite delivery.

Key outcomes

Measurable impact

  • 20%

    Client expansion

    3 of 15 Wellness clients expanded into additional Pager Health products, including Care Navigation and/or Enterprise 360.

  • +1.3–1.4 pts

    Measured improvement

    Product and AI enablement programs increased participant scores by an average of 1.3–1.4 points on a 5-point scale.

  • 90%

    Vendor cost reduction

    Reduced annual stock-image licensing costs by 90% through vendor research and replacement.

The bigger picture

A stronger brand.
Greater opportunities

By unifying brand, digital experiences, and go-to-market strategy, Pager Health was positioned for growth. A consistent identity and scalable marketing operations created a stronger foundation. The systems and resources put in place supported sales, clients, and internal teams.

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